After a year’s absence, the Consortium is ready to return to the strategic market of the Czech capital.
MODULO DI ADESIONE AUSTRIA,REP.CECA E UNGHERIA 2026
scadenza adesioni il 30-10-2025
After a year’s absence, I Vini del Piemonte is pleased to announce the return to the Czech Republic of Barolo & Friends Prague, on January 13, 2026, for what will be its fourth edition. An important event that marks the consolidation of a special bond with the Czech market.
The event, which will be held at the prestigious Hotel Eurostars Thalia and organized by I Vini del Piemonte, has become a benchmark for industry professionals and enthusiasts, dedicated to promoting Piedmont’s winemaking excellences in the heart of the Czech Republic. The return to Prague after a year’s break underscores the strategic importance of this market and the desire to strengthen the presence of Piedmontese wines.
The activity is designed to allow wineries not yet imported to create new business opportunities and for those already on the market to consolidate their presence. The event is aimed at professionals in the wine & food sector, including importers, HORECA operators, sommeliers, and specialized journalists, offering them a unique opportunity to discover and appreciate the richness and diversity of Piedmontese wines.
The program* for the fourth edition will include:
A seminar for producers, focused on the dynamics and opportunities of the Czech market. An exclusive masterclass for industry operators, to delve into the characteristics of the main Piedmontese denominations. A walk-around tasting reserved for operators that will allow participants to taste directly from the producers and a final session open to selected wine lovers.
The Czech Republic is confirmed as a very interesting market for Italian wines, with Italy holding the leadership as a wine exporter, with significant volumes and constantly growing value. The growing demand for quality wines, an expanding economy, and a dynamic HORECA sector, especially in Prague, supported by lively tourism, make this context particularly fertile for Piedmontese wines.
The interest of Czech consumers in quality wines, with Barolo and Barbaresco in the lead, is constantly increasing, and the openness to other Piedmontese regional denominations is a very positive sign.
